Diageo x Founders Forum


Events in series


Drinks served


Brands represented


To consult, operate and promote Diageo's global brands (Tanqueray, Baileys, Smirnoff, Johnnie Walker) to some of most innovative and pioneering tech CEOs of the world.

Working within some of London's most prestigious venues (Kensington Palace Gardens, The Grove Hotel, Serpentine Gallery), we designed bars, menus and an operation to deliver Diageo's product to the highest possible service.

“…providing the world’s most delicious, innovative and BEAUTIFUL bespoke bars and cocktails- having you there elevates FF above what it would be without you” Poppy Gaye, Head of Partnerships, Founders Forum

Action Required


site visits, cocktail creation and development, project management and juggling stake holders


delivering a fast, slick and streamlined service within listed venues. Staffing with the Cult Elite team and ensuring each one of the 5000 drinks was standardised for signature service.


menu development and bar infrastructure / layout


ensuring core data and information is reported back to Diageo as our client to showcase learnings and feedback from the series.


Cult managed to turn around an important series of events within a 2 week lead time, delivering 5000 + drinks to some 2000 delegates in London's (and the worlds) most prestigious venues.

Cult ensured a streamlined service whilst focussing on communicating the global brands in a premium yet bespoke manner.