<

Diageo x London Design Festival


3

Events in series

2500

Guests

3

Brands represented


Brief

Cult was honoured to play a role within the London Design Festival to ensure that the opening parties and private views had a smooth drink service whilst showcasing Diageo's brands in an innovative & creative light.

… Jess Macfarlane, Festival Director

Action Required

Consultancy

site visits, cocktail creation and development, project management and juggling key stake holders

Operations

delivering a fast, slick and streamlined service within A listed venues and A list crowds. Project managing suppliers, venues & staff

Design

bar layout, design & infrastructure, menu development

Reporting

ensuring core data and information is reported back to Diageo as our client to showcase learnings and feedback from the series.

RESULT

Working alongside Bacchus Production, Cult delivered a successful string of events with all stake holders (Diageo, venues, Bacchus, London Design Festival) happy. With the product placement being central to our mission, Diageo's brands were exposed to an influential audience at innovative events.