Diageo x Spiritland


Days of Festival


Drinks served


Brands represented


To consult, operate and promote Diageo's global brands (Tanqueray, Smirnoff, Johnnie Walker) and work alongside SpiritLand to deliver an on brand bar experience.

We worked with SpiritLand to deliver the bar for their Festival, "Bagley's", a fun spin off and tip of the hat to the old Kings Cross Club "Bagley's."

'Working with Hugo and his team was a joy - they were efficient, charming and professional from start to finish. I look forward to working with them on future projects.' Paul Noble, Artistic Director, SpiritLand

Action Required


site visits, cocktail creation and development, project management and juggling stake holders


delivering a fast, slick and streamlined service within listed venues. Staffing with the Cult Elite team and ensuring each one of the 5000 drinks was standardised for signature service.


menu development and bar infrastructure / layout


ensuring core data and information is reported back to Diageo as our client to showcase learnings and feedback from the series.


Working with Spiritland, we delivered a fast, slick and professional bar service in a pop up festival environment.

Cult ensured a streamlined service whilst focussing on communicating the global brands in a premium yet bespoke manner.