A creative events agency

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IDEA London x Cisco x UCL

1

IPAD MAGICIAN

3

SET-DESIGNED ROOMS

5

ACTORS

Brief

To launch and showcase the IDEA London incubator hub in Shoreditch through an engaging and immersive event experience that enables a relaxed and informal networking environment for distinguished guests such as David Cameron as well as key figureheads from partners in the tech industry.

x Cult never fail to amaze and have considerably helped us showcase our innovative space x Katherine Hannah, Programme Manager

Action Required

Identification

...of three key pillars within the organisation: innovation, entrepreneurialism and collaboration.

Creative Direction

...to showcase these values via a Cult twist by concepting an event that integrated actors, digital illustrators and iPad magicians into a light-hearted yet engaging event.

Development

...of a bespoke menu with interactive canapes and cocktails.

Event production

...to facilitate film crew, designers, mixologists, chefs, photographers & catering staff.

Marketing Strategy

...to ensure a significant post-event impact via video content and social media amplification which allowed the event story to continue.

RESULT

A successful launch event which brought the brand to life and effectively introduced the themes of innovation, entrepreneurialism and collaboration to the wider tech industry and interested parties.

The tone of the event and the interactive food and activities were relevant to our tech clients and guests.

Since the launch we have been involved with all of their large-scale events.

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