RED BULL NOTTING HILL CARNIVAL

3 BARS

60 Event MGMT Team

2000

VIPS

Brief

To help Red Bull achieve their youth marketing brand objective by facilitating three free bars and a pop up restaurant for 2000+ of the Red Bull target audience, providing the fuel and fire to start and maintain the party.

Action Required

Development

...of on-brand carnival-themed menu for BBQ food & carnival-themed drinks as well as design collateral for the bar & kitchen.

Procurement

...of stock & stock sponsorship to reflect the music line up and satisfy the tastes of the target audience.

Communication

...to agency staff to execute the best possible Red Bull serves in order to showcase the Red Bull product (briefing, providing comprehensive guidelines & effective management throughout).

Implementation

...of brand guidelines and Cult ways of working to ensure brand advocacy via staffing and operations.

RESULT

Creation of a drinks menu including bespoke cocktails which reflected the line up of big dogs and up and coming artists via stock and stock sponsorship secured from premium FMCG companies including Heineken & Diageo, as well as independent boutique brands such as Blackdown Cellars and O’Hara’s Spiced Rum.

Seamless delivery of a menu that combined and complemented the carnival spirit with the Red Bull product and brand.

Red Bull’s signature serve guidelines were integral to every offering and staff were in sync with the urban youth target audience.

Ecstatic VIP revellers drank, ate, danced the carnival experience thanks to Red Bull with a little help from Cult, ultimately achieving 62 million media impacts and 170,000 views on boiler room TV.

A creative events agency