A creative events agency

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SMIRNOFF MUSIC MATTERS x SELFRIDGES

14

Events in series

10000

Drinks served

8500

Guests

Brief

Cult was tasked by Diageo's Culture & Entertainment team to ensure the Smirnoff Music Matters series at Selfridges operated on brand and resonated with the audience.

" " Leila Fataar, Diageo, Head of Culture & Entertainment

Action Required

Consultancy

site visits, cocktail creation and development, project management

Operations

delivering a fast, slick and streamlined service within Selfridges new UltraLounge venue. Staffing with the Cult Elite team and ensuring each one of the 8500 Diageo drinks were standardised for signature service.

Design

bar design, planning & menu development

Reporting

ensuring core data and information is reported back to Diageo as our client to showcase learnings and feedback from the series.

RESULT

Working alongside Diageo & Selfridges, Cult managed to successfully deliver 14 successful events for the Smirnoff Music Matters series.

Core consumption data was recorded and paired alongside demographics to make recommendations on type of drink relevant for certain music events.

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