A creative events agency

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THE WALL SE1 @ HOUSE OF VANS

85000

Annual Footfall

150000

Food & Drink Bills

30

Event MGMT Team

Brief

To create a restaurant & bar operation synonymous with the Vans brand identity, ethos and culture including branding, operations (day-to-day and large-scale events) & marketing.

"Cult consistently provide an extremely fast turn around, under pressure, on time, with quality and efficiency" Kat Mackenzie, HOV Project Director

Action Required

Development

...of concept, space, aesthetic theme, brand identity & menu offering, based on understanding of Vans brand and consumer demographic.

Creation

...of both brand and operations guidelines as well as effective recruitment & staffing to provide a friendly, laid-back, efficient team who embody the Vans brand in style & demeanour.

Management

...of stock, budget, financial control, health & safety, staffing, event planning and reporting.

Marketing

...via cross-promotional events programme, partnerships, Press/ PR, OOH, digital & in-house social media.

RESULT

Within a two week period we set up a fully functional bar & restaurant ready to serve the launch of House of Vans to 2,200+ hungry and thirsty mouths.

Since that successful launch in August 2014, we’ve been happily providing sustenance & treats to visitors via our cafe/ diner inspired by the American, and specifically New York café/diner scene; with influences from the ever changing street food from both sides of the Atlantic.

Through our two event bars we've made all sorts of parties and events happen from exhibitions to premieres to charity fundraisers with around 15-20 full capacity gigs per year (850 capacity venue).

Within this time we have managed to generate a monthly revenue increase of 600%. Being the only profit-making operation at House of Vans, which exists as a community-driven brand activation, we give back 15% of our operating profit to the community projects.

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